A personal reason to open the door.
Amit’s parents were newcomers. That experience shaped how he approached hiring: he wanted people willing to work to have a chance to contribute and build a future.
Amit recalls that most staff had a base salary of $100,000, with bonuses in addition. He remembers that as strong compensation for the period. His approach connected the opportunity to work with an environment where people could feel supported.
He recognized in some staff the same look of worry he remembered seeing in his parents. He says he could have kept more of the financial return, but chose to support people instead. In his account, he accepted losing a few thousand dollars a year on many individual staff arrangements because giving those people an opportunity mattered to him.
Support in the everyday details.
When a staff member needed work clothes, Amit recalls buying a dress shirt and trousers to help them get started. He brought bananas and juice, and his administrator prepared protein shakes for the team in the mornings.
These were small, practical ways of helping people through the working day. He remembers making an effort to create a fun environment where colleagues helped one another.
Some of the people behind the work.


People remain part of the platform.
This founder account adds context to the recruitment, sales and operating businesses: the work depended on people receiving an opportunity and support to do well.
Historical recollections supplied by Amit Kapoor. This account does not describe the compensation or benefits of a current vacancy.