Our story / Website archive
Blast from the past

Old websites.
Still part of the story.

Explore the designs, language and ideas behind earlier businesses, starting with the original Certex Solutions website.

These reading editions preserve Amit’s saved website archives and a snapshot of the 37 Dimensions website before its replacement launches. Browse their original pages and see how the approach evolved. More versions will be added as they are recovered. The saved 37 Dimensions copy remains available here even when the live domain changes.

Historical archive: old offers, contact details, vacancies and client or partner lists belong to their time. They are not current offers or independently verified endorsements. Contact actions and old downloads are disabled. Original ZIPs are preserved privately; public copies contain the website pages and visual assets.
Version 2 · The redesign

Certex Solutions

Saved Certex Solutions website, version 2

An image-led blue redesign, including services, recruitment, CRM, news and the historical partner/client page.

The saved news page announces a new website on September 18, 2007.

Explore Version 2 →
Version 3 · A different identity

Webber-Green

Saved Webber-Green website, version 3

A separate business created by Amit, originally intended as a roll-up. Its consulting, marketing and publishing site retains the wider mix of technology, people and operating services.

The saved pages are branded Webber-Green and carry a 2009 copyright notice.

Explore Version 3 →
Version 6 · Pre-launch website snapshot

37 Dimensions

Saved 37 Dimensions website, version 6

The dark blue, cyan and violet strategic operating platform website, including the founder story, seven connected divisions, opportunities and operating process.

Saved from 37-dimensions.com in October 2026, before the replacement site launches.

Explore Version 6 →
Founder account · A separate business

Webber-Green: roll-up plans and operating realities.

Amit created Webber-Green as a separate business, originally intended as a roll-up. He recalls difficulties with corporate culture, as well as an office flood caused by a faulty roof during a heavy rainstorm.

Amit says the experience taught him a great deal about managing corporate culture, particularly when bringing businesses and teams together. That learning is an important part of the story alongside the original roll-up ambition and the practical disruption of the flood.

These are part of the operating context behind this saved website. Acquisition details, dates and the effects of the flood will be added as more history is supplied. Webber-Green is kept distinct from the separately named Warner-Greem financing activity.

The stories behind the websites.

Jewellery & retail experience

Products for life’s moments.

Explore the jewellery sales story and selected historical product proposals.

Read the story & view the collection →
B2B sales experience

More capacity for sales conversations.

Explore B2B telemarketing experience across businesses, with an online marketing sales example.

Read the B2B sales story →
Technology & client relationships

One relationship. More ways to help.

How development and staffing engagements led to additional services such as Websense.

Explore the Websense chapter →
Telecommunications sales history

Vonage sales experience.

Another chapter in customer conversations, calling plans and the path to sign-up.

Read the Vonage chapter →
Workforce payments history

Daily pay as part of the working relationship.

How prepaid-card payments connected recruitment, sales talent and retention goals.

Read the daily-pay chapter →
Telecommunications & reseller growth

Unlimited calling. Wider reach through partners.

Explore the historical calling programs and today’s 37D Connect opportunities for resellers and larger companies.

Read the calling & reseller chapter →
Workforce & sales distribution

Work opportunities. Wider market reach.

Explore the Toronto Sun and National Post examples within a broader sales operation across products and services.

Read the workforce & sales chapter →
Consulting & graduate opportunities

New graduates. Business challenges. Room to grow.

Explore the early Webber-Green business-analysis framework and the consulting service that continues to develop.

Read the consulting chapter →
Retail importing

From China to Canadian retail.

Socks imported from China and sold at The Bay—a further chapter in Amit’s product and distribution experience.

Read the retail-import chapter →
Historical sales experience

Sears Home Alarm.

Explore the customer and product-training context behind another service-sales chapter.

Read the Sears Home Alarm chapter →
ADT US sales experience

Sales, technology and customer understanding.

How Amit’s sales operation combined its own technology with consumer behaviour and household insights.

Read the ADT US chapter →
Marketing experiments

They called to ask where the cartoon was.

A daily cartoon became an unexpected lesson in giving the audience a reason to return.

Read the daily cartoon story →
Sterling-Turner advertising archive

A familiar face for the leasing offer.

Three original advertising designs, including a cartoon character intended to represent Amit.

View the historical leasing artwork →
Separate own-brand business

Beck Alarms: a lesson in supply-chain control.

Amit describes Beck Alarms as an unsuccessful venture affected by equipment problems. Its customer base was sold in 2014, and the experience shaped his approach to supply-chain control.

Read the Beck Alarms story →
Allstream telecommunications experience

A sales relationship and a technology supplier.

Amit sold Allstream services while also using technology Allstream supplied for his communications businesses.

Read the Allstream chapter →
Bell Mobility sales history

Business wireless. A qualified conversation.

Explore Amit’s Bell Mobility sales experience and the retained Warner-Green B2B lead-generation campaign.

Read the Bell Mobility chapter →
Bell technology-services experience

Services we sold. Quality we valued.

IT Manager and IT Manager Plus add another chapter to the Bell sales history, alongside Amit’s experience using Bell services in his own businesses.

Read the Bell IT Manager chapter →
Antrix & recruitment acquisitions

The value was in the contracts.

Amit’s account of training and recruitment acquisitions, contractor working-capital needs and a changing roll-up strategy.

Call-center operating experience

Start with one campaign. Build the operation.

Amit’s expansion model connected premises, local hiring and an initial campaign covering fixed costs. Explore the story and all 20 historical photos.

Read the operating story & view the gallery →
Sales technology archive

A recorded message. A response.

Explore Amit’s Press 1 sales experience and listen to an original historical loan-campaign recording.

Read the story & listen to the audio →
International call-center experience · Circa 2012

University connections. Spanish-speaking capacity.

How university relationships helped Amit establish South American call-center capacity for US campaigns. Explore the Bolivia chapter and all 15 supplied photographs.

Read the Bolivia story & view the photos →
Egypt call-center experience · 2009–2020 relationship

A familiar team spirit. Half a world away.

Watch the people behind the operation in a historical team video, or download the full recording.

Explore the Egypt video story →
Pandemic response

Move decisively. Keep the business moving.

Amit redirected the core team toward computers and accessories, building on supplier relationships while demand for financial products remained strong.

Read the pandemic response story →
Equipment, supplies & service

A service behind every cup.

Explore the coffee-machine business: Italian-made equipment, recurring supplies, maintenance and a separate leasing option.

Read the coffee-machine story →
Certex Solutions · Business education

Beyond the start-up. Toward the next stage.

mindSHIFT brought business owners together for five days of development, shared challenges and peer networking.

Explore the mindSHIFT story →
Founder operating history · Orchestrator 365

The early roots of Julie.

A retained team and a retail decision-software project helped shape the thinking behind Julie.

Read the Orchestrator 365 story →
Q9 Leads · Acquired 2013

Executive experience behind the introduction.

Amit acquired Q9 Leads for its business and the knowledge and relationships of its former senior executives.

Explore the Q9 Leads story and archived website →
People & workplace culture

Opportunity starts with people.

Amit’s experience as the son of newcomers helped shape his approach to giving people a chance and supporting the team.

Read the story and view the staff photos →
Community & connection

People grow through shared knowledge.

Explore three communities for business learning, technology conversations and clearer decisions.

Explore our communities →
Sourcing & product development

Understanding the process behind the product.

COVID-era rapid-test sourcing, regulatory learning and working relationships across markets.

Read the test-kit chapter →
Giving back · Newcomer careers

Open a door. Share what you know.

Amit’s parents’ experience as newcomers inspired his commitment to free tools, professional-job guidance and community learning. Explore the newspaper clippings and Job Skills recognition from his collection.

Read the memory & see the original records →

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